Title | COUNTDOWN CLOCK |
Brand | PARCO CO. |
Product / Service | FUKUOKA PARCO |
Category | A03. Consumer Services |
Entrant | PUZZLE Tokyo, JAPAN |
Entrant Company: | PUZZLE Tokyo, JAPAN |
Advertising/Web Design Agency: | PUZZLE Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Gyosei Okada | puzzle | producer |
Yukiko Nishikido | puzzle | director/planner |
Taku Kodama | puzzle | production manager |
Takashi Kamada | spfdesign | art director/designer/Flash developer |
Kohei Yamamoto | spfdesign | designer/Flash developer |
Lullatone | - | sound designer |
Toshio Ikeda | - | chief editor |
Tetsurou Iwanaga | - | editor/cameraman |
March 2010, PARCO, one of the most popular shopping mall among Japanese young people first opened in a local city of Fukuoka. This project aimed to get PARCO into local community by letting them join the promotion so that they can have a fellowship in PARCO opening. This is a countdown clock to show the time left until the opening day. In collaboration with a local magazine publisher, more than 500 local people were taken snaps and interviewed. To represent the concept of 'people-joining', some handmade methods like cut-out shape of snaps, stop motion, human voice SEs are used.