| Title | PLAYGROUND |
| Brand | THE COCA-COLA COMPANY |
| Product / Service | BURN ENERGY DRINK |
| Category | C01. Viral & Email Marketing |
| Entrant | PUBLICIS MOJO Sydney, AUSTRALIA |
| Entrant Company: | PUBLICIS MOJO Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | PUBLICIS MOJO Sydney, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Craig Davis | Publicis Mojo | Chief Creative Officer |
| Micah Walker | Publicis Mojo | Executive Creative Director |
| Ian Williamson | Publicis Mojo | Copywriter |
| Ruth Belotti | Publicis Mojo | Art Director |
| Andrew Ostrom | Publicis Mojo | Art Director |
| Philippa Smart | Publicis Mojo | Agency Producer |
| Graham Ritchie | Publicis Mojo | Client Account Director |
| Simon Ludowyke | Publicis Mojo | Agency Account Director |
| Glendyn Ivin | Exit Films | Director |
| Allison Lockwood | Exit Films | Producer |
| Peter Scribberas | The Butchery | Editor |
| Jason Murphy | Gas Inc | Sound Mix |
| Karl Richter | Level Two Music | Music Supervisor |
| Elle Bilston | Cutting Edge | Post-Production Editor |
| Glendyn Ivin | Exit Films | Cinematographer |
| Karen Spraul | Exit Films | Executive Producer |
| Garth Davis | Exit Films | Executive Producer |
This series tells the stories of real-life characters from the skate, music, and snowboarding communities. ‘Playground’ and ‘Peepshow’ are pure lyrical documentary, shot in urban Philadelphia and Quebec City respectively. ‘Ride’, shot in Mexico City, is a piece whose gritty reality is heightened by flaming trails that the skaters leave in their wake, a metaphor for their fierce creative expression. Our approach was to involve pre-existing communities in the creation and distribution of the key campaign assets, rather than the brand launching it on its own.