| Title | READY TO ROLL |
| Brand | CADBURY AUSTRALIA |
| Product / Service | CADBURY ROLLPACK |
| Category | C01. Viral & Email Marketing |
| Entrant | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Entrant Company: | SAATCHI & SAATCHI Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | SAATCHI & SAATCHI Sydney, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Steve Back | Saatchi & Saatchi | Executive Creative Director |
| John McKelvey (Southpaw) | Saatchi & Saatchi | Digital Creative Director |
| Peter Galmes (Southpaw) | Saatchi & Saatchi | Digital Creative Director |
| John McKelvey (Southpaw) | Saatchi & Saatchi | Copywriter |
| Peter Galmes (Southpaw) | Saatchi & Saatchi | Art Director |
| James Ross-Edwards (Southpaw) | Saatchi & Saatchi | Copywriter |
| Andy Yip | Saatchi & Saatchi | Web Development |
| Susan David | Saatchi & Saatchi | Agency Producer |
| Scott Pickett | Jungle Boys | Director |
| Chloe Rickard | Jungle Boys | Producer |
| Simon Lister | Nylon Studios | Original Music |
| Chris Yong | Saatchi & Saatchi | Group Business Director |
| Elizabeth Bourke | Saatchi & Saatchi | Business Director |
We created the world's first round YouTube videos. The content, which featured some talented little creatures, played out from a specially built round player - linked from a YouTube homepage takeover, where millions of people already seek a moment of joy and entertainment everyday.