DESKTOP ORTHOPAEDIST

Spike
TitleDESKTOP ORTHOPAEDIST
ClientWOCKHARDT HOSPITALS
Product / ServiceHARVARD MEDICAL INTERNATIONAL
CategoryC01. Viral & Email Marketing
EntrantGREY WORLDWIDE INDIA Mumbai, INDIA
Entrant Company:GREY WORLDWIDE INDIA Mumbai, INDIA
Advertising/Web Design Agency:GREY WORLDWIDE INDIA Mumbai, INDIA

Credits

Brief Explanation

In addition to general fatigue, sitting at the computer for long can be a crick in the neck. We therefore devised an e-mailer that when read, equalled doing neck exercises. Relief! But not just once. We designed the mailer in such a way, that a widget would get saved onto the user’s computer; programmed to appear on the screen every two hours. Each time it displayed different jokes randomly picked from a database.

Credits

Name Company Position
Shalini Dam Grey Worldwide National Creative Director
Rohit Malkani Grey Worldwide Executive Creative Director
Mandar Acharekar Grey Worldwide Art Director
Avinash Rebello Grey Worldwide Copywriter
Ankit Tomar Grey Worldwide Programmer
Prasanna Devadiga Grey Worldwide Art Director