| Title | DRUNKARD |
| Brand | LOUIZ BANKS & JOE ALVAREZ |
| Product / Service | LJ COLLECTIVE BLUES WORKSHOPS |
| Category | C01. Viral & Email Marketing |
| Entrant | BBDO INDIA Gurgaon, INDIA |
| Entrant Company: | BBDO INDIA Gurgaon, INDIA |
| Advertising/Web Design Agency: | BBDO INDIA Gurgaon, INDIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Sandipan Bhattacharyya | BBDO India | Executive Creative Director |
| Josy Paul | BBDO India | Chief Creative Officer |
| Josy Paul | BBDO India | Chief Creative Officer |
The Viral was directed at Blues music enthusiasts in Mumbai, Chennai and Delhi to enroll in the first-of-its-kind Blues Workshops conducted by respected music legends Louiz Banks and Joe Alvarez. The strategy was to direct viewers to the website ljcollective.com through this viral, and urge them to register for the workshops.