Brief Explanation

As an emerging brand in China, Subway needed to connect with young urban office workers. So we created “Daredevil Delivery”, an iPhone app unlike any other, as it allowed players to compete on multiple platforms: via the phone, the Web, on in-store screens, even larger public screens. Once downloaded it instantly put users on the back of a Subway delivery scooter to earn points—by showing off trick scooter moves—and ultimately score store coupons. Users also could browse the Subway menu, select the closest Subway location and one-touch an order. It quickly became the #1 iPhone app in China!