Title | TIME WILL TELL |
Brand | LEVI'S |
Product / Service | LEVI'S |
Category | C02. Interactive Tools & Applications, including mobile advertising |
Entrant | OGILVY BEIJING, CHINA |
Entrant Company: | OGILVY BEIJING, CHINA |
Advertising/Web Design Agency: | OGILVY BEIJING, CHINA |
Credits |
Name | Company | Position |
---|---|---|
Doug Schiff | Ogilvy Beijing | Executive Creative Director |
Yang Yanyan | Ogilvy Beijing | Creative Director |
Jimmy Wang | Ogilvy Beijing | Art Director |
Li Wenjun, Oliver Tang, Doug Schiff | Ogilvy Beijing | Copywriters |
Ryan Liu | Ogilvy Beijing | Multimedia Director |
Cicy Cui, Shi Xiaobei | Ogilvy Beijing | Account Supervisors |
Levi's 501 owners love the process of breaking in a pair of jeans, as they get faded and familiar, becoming something all their own.. We wanted to reflect this process online, through digital communication, since the youth target spend so many hours in front of their computers. Wallpaper was designed with an application that was very unique. With every mouse movement across the desktop, the jeans gradually, over time, became uniquely, and very personally, broken in.