TIME WILL TELL

Spike
TitleTIME WILL TELL
ClientLEVI'S
Product / ServiceLEVI'S
CategoryC02. Interactive Tools & Applications, including mobile advertising
EntrantOGILVY BEIJING, CHINA
Entrant Company:OGILVY BEIJING, CHINA
Advertising/Web Design Agency:OGILVY BEIJING, CHINA

Credits

Brief Explanation

Levi's 501 owners love the process of breaking in a pair of jeans, as they get faded and familiar, becoming something all their own.. We wanted to reflect this process online, through digital communication, since the youth target spend so many hours in front of their computers. Wallpaper was designed with an application that was very unique. With every mouse movement across the desktop, the jeans gradually, over time, became uniquely, and very personally, broken in.

Credits

Name Company Position
Doug Schiff Ogilvy Beijing Executive Creative Director
Yang Yanyan Ogilvy Beijing Creative Director
Jimmy Wang Ogilvy Beijing Art Director
Li Wenjun, Oliver Tang, Doug Schiff Ogilvy Beijing Copywriters
Ryan Liu Ogilvy Beijing Multimedia Director
Cicy Cui, Shi Xiaobei Ogilvy Beijing Account Supervisors