Title | BRIC-A-BRAC BUYER TRAVELLING WORLDWIDE |
Brand | PAPERBOY&CO. |
Product / Service | CALAMEL! E-COMMERCE SITE |
Category | D01. Digitally Led Integrated Campaign |
Entrant | TOKYU AGENCY Tokyo, JAPAN |
Entrant Company: | TOKYU AGENCY Tokyo, JAPAN |
Advertising/Web Design Agency: | TOKYU AGENCY Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Tetsushi Kawachi | Tokyu Agency | Creative Director / Planner / Copywriter |
Masayuki Uchida | Tokyu Agency | Art Director / Director |
Anri Ogawa | Tokyu Agency | Account Executive / Planner |
Satoko Inoue | Tokyu Agency | Planner |
Atsunobu Ito | 9point | Motion Designer |
Chinatsu Yoshida | Birdland | Designer |
Satoshi Matsuo | Birdland | Designer & illustrator |
PICZO | - | Photographer |
ricco. | - | illustrator |
Ataka Hiroshi | paperboy & co. | Web Director |
Haruna Yamasaki | paperboy & co. | Web Designer |
Daigo Suganuma | paperboy & co. | Programmer |
Osamu Kawazoe | paperboy & co. | Client Supervisor |
Masayuki Abe | paperboy & co. | Client Supervisor |
Takaaki Sodeyama | Tokyu Agency | Account Executive |
Kenichi Kawamoto | Tokyu Agency | Account Executive |
Toshiya Hirasawa | Tokyu Agency | Account Executive |
“Calamel!” is an E-commerce site known for its bric-a-bracs. But compared to major competition, it had low awareness. We needed to have our target recognize “Calamel!” as the E-commerce site known for its bric-a-bracs. To have our target recognize “Calamel!” as the E-commerce site known for its bric-a-bracs, for promotion purposes, we created a store called, “Bric-a-brac Worldwide”. And we recruited the shop buyer, from the ordinary public and had her visit cities worldwide to purchase bric-a-bracs from around the world.