BRIC-A-BRAC BUYER TRAVELLING WORLDWIDE

Spike
TitleBRIC-A-BRAC BUYER TRAVELLING WORLDWIDE
ClientPAPERBOY&CO.
Product/ServiceCALAMEL! E-COMMERCE SITE
CategoryD01. Digitally Led Integrated Campaign
EntrantTOKYU AGENCY Tokyo, JAPAN
Entrant Company:TOKYU AGENCY Tokyo, JAPAN
Advertising/Web Design Agency:TOKYU AGENCY Tokyo, JAPAN

Credits

Brief Explanation

“Calamel!” is an E-commerce site known for its bric-a-bracs. But compared to major competition, it had low awareness. We needed to have our target recognize “Calamel!” as the E-commerce site known for its bric-a-bracs. To have our target recognize “Calamel!” as the E-commerce site known for its bric-a-bracs, for promotion purposes, we created a store called, “Bric-a-brac Worldwide”. And we recruited the shop buyer, from the ordinary public and had her visit cities worldwide to purchase bric-a-bracs from around the world.

Credits

Name Company Position
Tetsushi Kawachi Tokyu Agency Creative Director / Planner / Copywriter
Masayuki Uchida Tokyu Agency Art Director / Director
Anri Ogawa Tokyu Agency Account Executive / Planner
Satoko Inoue Tokyu Agency Planner
Atsunobu Ito 9point Motion Designer
Chinatsu Yoshida Birdland Designer
Satoshi Matsuo Birdland Designer & illustrator
PICZO - Photographer
ricco. - illustrator
Ataka Hiroshi paperboy & co. Web Director
Haruna Yamasaki paperboy & co. Web Designer
Daigo Suganuma paperboy & co. Programmer
Osamu Kawazoe paperboy & co. Client Supervisor
Masayuki Abe paperboy & co. Client Supervisor
Takaaki Sodeyama Tokyu Agency Account Executive
Kenichi Kawamoto Tokyu Agency Account Executive
Toshiya Hirasawa Tokyu Agency Account Executive