| Title | SMOOTHNESS CHALLENGE |
| Brand | ENERGIZER HONG KONG |
| Product / Service | SCHICK |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | JWT HONG KONG, HONG KONG |
| Entrant Company: | JWT HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | JWT HONG KONG, HONG KONG |
Credits | |
| Name | Company | Position |
|---|---|---|
| Steven Lee | JWT Hong Kong | Executive Creative Director/Copywriter |
| Kwong Chi Kit | JWT Hong Kong | Creative Director/Art Director |
| Barbara Fu | JWT Hong Kong | Creative Director/Copywriter |
| Arthur Tse | JWT Hong Kong | Art Director |
| Dave Ho | JWT Hong Kong | Assoicate Art Director |
| Kerwin Choy | JWT Hong Kong | Copywriter |
The Schick razor lets users enjoy a quick shave every morning, so they can enjoy a smooth start to the new day to cope all the challenges that lie ahead. To get our audience more involved with this very personal experience, we came up with the Facebook application “Smoothness Challenge”, to let them engage in it and share its advantages to friends via social networking.