| Title | ARE YOU GOING? |
| Brand | GUINNESS ANCHOR MARKETING |
| Product / Service | GUINNESS |
| Category | C03. Other Digital Channels |
| Entrant | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Entrant Company: | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
| Advertising/Web Design Agency: | OGILVY & MATHER MALAYSIA Kuala Lumpur, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Selina Ang | Ogilvy Malaysia | Executive Director |
| Martin Ng | Ogilvy Malaysia | Creative Group Head |
| Sara Samantha Tan | Ogilvy Malaysia | Copywriter |
| Soh Kian Teck | Ogilvy Malaysia | Senior Web Designer |
| Ch'ng Kar Khuan | Ogilvy Malaysia | Web Designer |
| Teo Choong Ching | Ogilvy Malaysia | Web Designer |
| Lim Shu Min | Ogilvy Malaysia | Business Director |
| Loh Ee Lin | Ogilvy Malaysia | Account Director |
| Ee Seet Ling | Ogilvy Malaysia | Project Manager |
When a big party is coming up, the question on everyone’s lips is “ARE YOU GOING?” To drive ticket sales for the Arthur’s Day party, we hijacked this common catchphrase and turned it into a social media campaign. Strategically seeded into Facebook, Twitter and blogs, the phrase implied that an unmissable party was coming up. This rapidly got the online social ecosystem buzzing with anticipation. People who didn’t know what was going on felt compelled to find out. Banners placed on relevant high-traffic sites (e.g. Facebook, lifestyle blogs) subsequently drove viewers to purchase Arthur’s Day tickets.