| Title | MONKEY |
| Brand | WWF |
| Product / Service | WWF |
| Category | C01. Viral & Email Marketing |
| Entrant | LEO BURNETT SYDNEY, AUSTRALIA |
| Entrant Company: | LEO BURNETT SYDNEY, AUSTRALIA |
| Advertising/Web Design Agency: | LEO BURNETT SYDNEY, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Andy DiLallo | Leo Burnett Sydney | Executive Creative Director/Creative |
| Jay Benjamin | Leo Burnett Sydney | Executive Creative Director/Creative |
| Michael Canning | Leo Burnett Sydney | Copywriter |
| Kieran Antill | Leo Burnett Sydney | Art Director |
| Steve Rogers | Revolver | Director |
| Ben Lee | Musician | |
| Stephanie Brown | Leo Burnett Sydney | Digital Producer |
| Keong Seet | Leo Burnett Sydney | Interface Developer |
| Paul Everson | Leo Burnett Sydney | Snr. Account Director |
| Jodi McLeod | Leo Burnett Sydney | Account Director |
Our objective was to create a new brand spot for the World Wildlife Fund (WWF) that did not focus on one specific environmental issue, but the future of our planet as a whole. Our solution came in the unique story of an original ‘Space Monkey’ from the US space exploration program, who returns to Earth after 65 years lost in space. The film features a new music track by Lee called ‘Song for the Divine Mother of the Universe’. To use the story as a form of branded content, we created it to be both a new music video (branded by WWF) to launch the music track, as well as a long format cinema spot for WWF.