PHOTOCHAINS

Spike
TitlePHOTOCHAINS
ClientCANON AUSTRALIA
Product / ServiceEOS
CategoryA02. Consumer Products
EntrantLEO BURNETT SYDNEY, AUSTRALIA
Entrant Company:LEO BURNETT SYDNEY, AUSTRALIA
Advertising/Web Design Agency:LEO BURNETT SYDNEY, AUSTRALIA

Credits

Brief Explanation

Our brief was to promote Canon EOS, a leading brand of DSLR cameras. However, because Canon EOS targets a variety of skill levels within the photography community, we had to create a promotion which would be appealing to all levels – from beginners, to more advanced photographers. We began with a simple insight that great photography is not about technology, it is about inspiration. Our solution was ‘EOS Photochains’ - A new way for people to be inspired, that would literally spread from one photographer to the next as a new creative experience. Photochains is growing as its own online network of photography, and a new creative experience.

Credits

Name Company Position
Andy DiLallo Leo Burnett Sydney Executive Creatie Director
Jay Benjamin Leo Burnett Sydney Executive Creative Director/Creative
Michael Canning Leo Burnett Sydney Copywriter
Kieran Antill Leo Burnett Sydney Art Director
Kieran Ots Leo Burnett Sydney Digital CD/Art Director
Keong Seet Leo Burnett Sydney Interface Developer
Tristan Parker Leo Burnett Sydney Producer
Masataka Kawano Leo Burnett Sydney Designer