Brief Explanation

Tata DOCOMO brand was launched in July 2009 as a non telecom brand. The website carried forward the same philosophy making the website clean simple and "non telecomish". The home page had a slice of life imagery while the "DO" spirit of the brand dominated each page (the brand logo was not used). The website featured a host of tools, calculators and utilities to establish the brand USP's. Social media integration, page level user interactions with commenting and rating and even share with friends built strong user experiences. Today the DO logo is unmistakably identified online with brand Tata DOCOMO