| Title | THE MOVING NEWSPAPER |
| Brand | HONDA MOTOR CO. |
| Product / Service | INSIGHT |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Takeshi Mizukawa | DENTSU | Executive Director |
| George Sugitomo | DENTSU | Creative Director |
| Ysuke Shirai | DENTSU | Art Director |
| Tomonobu Yamazumi | DENTSU | Agency Producer |
| Kazuhisa Suzuki | Yappa Corporation | Agency Producer |
| Shin Matsukawa | Yappa Corporation | Director |
| Ryuichi Noguchi | Yappa Corporation | Designer |
| Noritomo Inaba | Yappa Corporation | Programmer |
Sankei Newspaper had an iPhone app but had no advertisements inserted, leaving the ad space all blank. So we created the first motion multi task ad using HONDA’s hybrid car INSIGHT. Just by tapping once you can make reservations for a test drive, or have a brochure sent to you, or see more details at the web site. The ad had over 10,000,000 hits just in a few days. After we inserted this single advertisement ad sales soared and sold out for the year.