| Title | HILARIOUS HORSE RACING GAME |
| Brand | JAPAN RACING AND LIVESTOOK PROMOTION FOUNDATION |
| Product / Service | HORSE RACING |
| Category | A03. Consumer Services |
| Entrant | TOKYU AGENCY Tokyo, JAPAN |
| Entrant Company: | TOKYU AGENCY Tokyo, JAPAN |
| Advertising/Web Design Agency: | TOKYU AGENCY Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Tetsushi Kawachi | Tokyu Agency | Creative Director / Planner |
| Riichiro Mashima | Idiots | Director |
| Jyuwich Mogy | - | Narrator |
| Masayuki Uchida | Tokyu Agency | Art Director |
| Zen Shinichiro | Tokyu Agency | Account Director |
| Tomohiko Fujii | Tokyu Agency | Account Director |
| Eri Saika | Tokyu Agency | Account Director |
| Hiroki Kawashima | Jinnes Animation Studio | CG Producer |
| Shigeyuki Watanabe | Jinnes Animation Studio | CG Director |
| Mayumi Kawanishi | Jinnes Animation Studio | CG Designer |
| Suwapass Duangchingarm | Imaginax | CG Director |
| Hiroshi Jingu | Engine Film | Producer |
| Naotaka Futami | Engine Film | Production Manager |
| Michiro Kato | - | Editor |
| Ryohei Kugo | AID-DCC | Planner |
| Kyosuke Taniguchi | Katamari | Creative Director / Designer |
| Kenji Mori | Katamari | Flash developer |
| Masaru Kinoshita | Katamari | Programer |
| Yoko Yamazaki | AID-DCC | Production Manager |
In Japan, compared to other generations, people in their 20s were less interested in horse racing. Therefore, the objective of this campaign was to have those in the 20s find interest in horse racing. We introduced a hilarious horse race to attract people’s attention. The audiences were asked to purchase betting slips and they received a shopping coupon with high enough points. This made them experience the joy of cheering for their horse.