| Title | COLOSSAL MASCARA |
| Brand | MAYBELLINE |
| Product / Service | MASCARA |
| Category | B02. Consumer Products & Services |
| Entrant | McCANN MELBOURNE, AUSTRALIA |
| Entrant Company: | McCANN MELBOURNE, AUSTRALIA |
| Advertising/Web Design Agency: | McCANN MELBOURNE, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Nick Weller | McCann Erickson | Creative Director |
| Phil van Bruchem | McCann Erickson | Creative Director |
| Scott Hall | McCann Erickson | Design Director |
| Giles Watson | McCann Erickson | Design Director |
| Ben Kanizay | McCann Erickson | Interactive Developer |
| Tania Wilson | McCann Erickson | Digital Producer |
To launch Maybelline's new Colossal mascara, we created an interactive game. Your mission: Find nine references of Maybelline's Colossal mascara in the big apple within the timeframe. The quicker you find them, the quicker you become a Colossal agent.