COLES EGG RACER

Short List
TitleCOLES EGG RACER
ClientCOLES
Product / ServiceCOLES EASTER PROMOTION
CategoryC02. Interactive Tools & Applications, including mobile advertising
EntrantDDB GROUP MELBOURNE, AUSTRALIA
Entrant Company:DDB GROUP MELBOURNE, AUSTRALIA
Advertising/Web Design Agency:DDB GROUP MELBOURNE, AUSTRALIA

Credits

Brief Explanation

We needed an idea to add a bit of childish fun at Easter, supporting our overall campaign activity. A promotion in the form of a i-Phone App, that creates a virtual egg & spoon race, using the phone’s camera, vibrator and accelerometer During the 2 week campaign period, over 25,000 Apps were downloaded, making Coles Egg Racer on of Apple’s top 10 most popular free Apps during the campaign weeks.

Credits

Name Company Position
Nick Cummins DDB Group Melbourne Group Creative Director
Darrio Stangl DDB Group Melbourne Copywriter
Claus Stangl DDB Group Melbourne Art Director
Mark White DDB Group Melbourne Designer
Sam Baird Millipede Developer
Oliver Bode DDB Group Melbourne Web Developer
Kevin Lieu DDB Group Melbourne Web Developer
Briana McMunn DDB Group Melbourne Digital Producer
Con Frantzeskos DDB Group Melbourne Digital Strategist
Megan Jones DDB Group Melbourne Senior Account Manager