| Title | THE 1234 PROJECT - WARM UP |
| Brand | SENSIS |
| Product / Service | 1234 TELEPHONE DIRECTORY SERVICE |
| Category | C01. Viral & Email Marketing |
| Entrant | DDB GROUP MELBOURNE, AUSTRALIA |
| Entrant Company: | DDB GROUP MELBOURNE, AUSTRALIA |
| Advertising/Web Design Agency: | DDB GROUP MELBOURNE, AUSTRALIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Nick Cummins | DDB Group Melbourne | Group Creative Director |
| Crystal Fong | DDB Group Melbourne | Copywriter |
| Jake Barrow | DDB Group Melbourne | Art Director |
| Oliver Lynch | DDB Group Melbourne | Group Business Director |
| Con Frantzeskos | DDB Group Melbourne | Digital Strategist |
| Ben Kidney | DDB Group Melbourne | Account Director |
| Andrew Crichton | DDB Group Melbourne | Account Manager |
| Stephanie Luxmore | DDB Group Melbourne | Account Manager |
| Georgina Toole | DDB Group Melbourne | Video Producer |
| Dan Hewitt | DDB Group Melbourne | Senior Digital Producer |
| Alfredo Aguanta | DDB Group Melbourne | Digital Creative |
| Kevin Lieu | DDB Group Melbourne | Developer |
If you have a question, 1234 will answer it. There was, however, something they couldn’t answer - “how can we build a Gen Y Facebook fan base? It had to stay true to their brand mascot – a talking green sock, but he just didn’t interest Gen Y. So we found a real cause that connected to the brand & did something good online. The result? A campaign to donate socks to people in need. One ‘like’ = one pair of socks, with an aim of 12,340. What we set out to achieve in 3 months, happened in just 3 weeks.