R U CREATIVE? : POPCORN MACHINE

TitleR U CREATIVE? : POPCORN MACHINE
BrandSAMSUNG ELECTRONICS
Product / ServiceSAMSUNG NX10
CategoryC01. Viral & Email Marketing
EntrantCHEIL WORLDWIDE Seoul, KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, KOREA
Advertising/Web Design Agency:CHEIL WORLDWIDE Seoul, KOREA

Credits

Credits

Name Company Position
THOMAS HONG-TACK KIM Cheil worldwide Creative Director
KYEJO LEE Cheil worldwide Art Director
EUGENIA SUL Cheil worldwide Planner
GILBERT PARK Cheil worldwide Account Director
HANJOON YOO Cheil worldwide Account Manager
SEAN PARK Cheil worldwide Account Manager
SEUNGLOK BAIK Cheil worldwide Account Supervisor
KIDEOK KIM Agency Producer
JACKIE KWAK Shortcut film Producer

Brief Explanation

Build up the brand image and association effectively and deliver a new category creating Samsung’s ‘mirrorless’ camera NX10 as ‘The Creative Tool for the Creative Class’. To express the product’s imagery target of “Creative Class(CC)”to the users, The 3 different versions showed a container box as not just a storage area but also as a camera, helicopter, popcorn machine, etc. The CC were able to appeal to the imaging Target regarding the NX10 campaign. From March 3 to April 9, 2010, a record of 272,968 hits were made and many consumers gained interest in the CC through visiting the microsite.