| Title | R U CREATIVE? : HELICOPTER |
| Brand | SAMSUNG ELECTRONICS |
| Product / Service | SAMSUNG NX10 |
| Category | C01. Viral & Email Marketing |
| Entrant | CHEIL WORLDWIDE Seoul, KOREA |
| Entrant Company: | CHEIL WORLDWIDE Seoul, KOREA |
| Advertising/Web Design Agency: | CHEIL WORLDWIDE Seoul, KOREA |
Credits | |
| Name | Company | Position |
|---|---|---|
| THOMAS HONG-TACK KIM | Cheil worldwide | Creative Director |
| KYEJO LEE | Cheil worldwide | Art Director |
| EUGENIA SUL | Cheil worldwide | Planner |
| GILBERT PARK | Cheil worldwide | Account Director |
| HANJOON YOO | Cheil worldwide | Account Manager |
| SEAN PARK | Cheil worldwide | Account Manager |
| SEUNGLOK BAIK | Cheil worldwide | Account Supervisor |
| KIDEOK KIM | Agency Producer | |
| JACKIE KWAK | Shortcut film | Producer |
Build up the brand image and association effectively and deliver a new category creating Samsung’s ‘mirrorless’ camera NX10 as ‘The Creative Tool for the Creative Class’. To express the product’s imagery target of “Creative Class(CC)”to the users, The 3 different versions showed a container box as not just a storage area but also as a camera, helicopter, popcorn machine, etc. The CC were able to appeal to the imaging Target regarding the NX10 campaign. From March 3 to April 9, 2010, a record of 272,968 hits were made and many consumers gained interest in the CC through visiting the microsite.