IPAD TIP ME OVER

Spike
TitleIPAD TIP ME OVER
ClientYELLOW
Product / ServiceYELLOW
CategoryB02. Consumer Products & Services
EntrantRAPP NEW ZEALAND Auckland, NEW ZEALAND
Entrant Company:RAPP NEW ZEALAND Auckland, NEW ZEALAND
Advertising/Web Design Agency:RAPP NEW ZEALAND Auckland, NEW ZEALAND

Credits

Brief Explanation

Early adopters playing with the iPad and its screen rotation were getting used to pages reformatting from portrait to landscape. But with the Yellow ad, when you tipped your screen, instead of adjusting the layout, you actually tipped the model on the floor. The ad demonstrated the two ways people used Yellow: for the lifestyle things you wanted, and the services, like drycleaning and carpet cleaning, you sometimes needed unexpectedly. Yellow dots highlighted the relevant Yellow search and clicked through to Yellow.co.nz listings. The ad became part of NZ's iPad launch roadshow and demonstration.

Credits

Name Company Position
Wayne Pick Rapp New Zealand Executive Creative Director/Art Director
Kim Pick Rapp New Zealand Creative Director/Writer
Clare Waldron Rapp New Zealand Senior Account Director
Tony Drayton Tony Drayton Photographer
Gordon Moir DDB New Zealand Retoucher
Kellie Nathan Yellow Marketing Director
Lydia Whitehead Yellow Digital Communication Manager
Lucy Cameron Yellow Head of Communications and Channel