| Title | YOURSINGAPORE |
| Brand | SINGAPORE TOURISM BOARD |
| Product / Service | YOURSINGAPORE |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | XM ASIA PACIFIC Singapore, SINGAPORE |
| Entrant Company: | XM ASIA PACIFIC Singapore, SINGAPORE |
| Advertising/Web Design Agency: | XM ASIA PACIFIC Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| David Brown | XM Asia Pacific Pte Ltd | Executive Creative Director |
| Regina Chan | XM Asia Pacific Pte Ltd | Senior Art Director |
| Calista Teo | XM Asia Pacific Pte Ltd | Copywriter |
| Norman Chua | XM Asia Pacific Pte Ltd | Copywriter |
| Hema Thiagarajah | XM Asia Pacific Pte Ltd | UX Consultant |
| Dominic Tang | XM Asia Pacific Pte Ltd | Senior Designer |
| Edalene Tay | XM Asia Pacific Pte Ltd | Interactive Architect |
| Lee Liak Wee | XM Asia Pacific Pte Ltd | Senior Rich Media Developer |
| Leon Ng | XM Asia Pacific Pte Ltd | Senior Rich Media Developer |
| Arnel Aguinaldo | XM Asia Pacific Pte Ltd | Rich Media Developer |
| Cheng Shuyun | XM Asia Pacific Pte Ltd | Associate Technology Consultant |
| Chua Huijun | XM Asia Pacific Pte Ltd | Technology Consultant |
| Jodi Chime | XM Asia Pacific Pte Ltd | Senior Project Manager |
| Mel Teh | XM Asia Pacific Pte Ltd | Senior Account Director |
The Challenge The Singapore Tourism Board wanted to rebrand itself as a country known for its diverse experiences and to connect emotionally with visitors in the digital space. The Insight Travellers use the Internet primarily to find information about the country they want to visit. Often, they have to search through countless sites just to find it. The Idea We created yoursingapore.com and empowered users with sophisticated tools to plan their next Singapore holiday. Powered by up-to-date content about Singapore, it enables travellers to make their Singapore experience their own, a unique feature no other destination website currently offers.