THE GLOVE LIVES ON

Short List
TitleTHE GLOVE LIVES ON
ClientAMX AUDIOPHILES PTE LTD
Product / ServiceMICHAEL JACKSON TRIBUTE
CategoryC01. Viral & Email Marketing
EntrantXM ASIA PACIFIC Singapore, SINGAPORE
Entrant Company:XM ASIA PACIFIC Singapore, SINGAPORE
Advertising/Web Design Agency:XM ASIA PACIFIC Singapore, SINGAPORE

Credits

Brief Explanation

The Idea 25 June is the day Michael Jackson passed away. We decided to pay tribute to an evergreen symbol of his genius – his sequined glove. We encouraged people to change their mouse cursor into MJ’s sequined glove and "wear" it on their websites or blogs. The Results Chatter about The Glove Lives On was massive on Facebook, Twitter and blogs all over the world. In just 5 days, we saw 3054 visits. 300 gloves were "worn" and total of 83,601 impressions on these blogs tremendously enhanced eyeball on this campaign. All without the help of any media banners.

Credits

Name Company Position
David Brown XM Asia Pacific Pte Ltd Executive Creative Director
Selwyn Low XM Asia Pacific Pte Ltd Copywriter
Scott Townend XM Asia Pacific Pte Ltd Art Director
Steven Jodistiro XM Asia Pacific Pte Ltd Senior Art Director
Michael Lung XM Asia Pacific Pte Ltd Planner
Jolynn Wong XM Asia Pacific Pte Ltd Account Director
Geraldine Guo XM Asia Pacific Pte Ltd Senior Account Executive
Edalene Tay XM Asia Pacific Pte Ltd Interactive Architect
Leon Ng XM Asia Pacific Pte Ltd Senior Rich Media Developer
Cheng Shuyun XM Asia Pacific Pte Ltd Associate Technology Consultant
Stellina Seng XM Asia Pacific Pte Ltd Account Executive