VERBATIM CHAMPIONSHIP
| Title | VERBATIM CHAMPIONSHIP |
| Brand | MITSUBISHI KAGAKU MEDIA CO. LTD. |
| Product / Service | VERBATIM STORAGE MEDIA |
| Category | A02. Consumer Products |
| Entrant | IMG SRC Tokyo, JAPAN |
| Entrant Company: | IMG SRC Tokyo, JAPAN |
| Advertising/Web Design Agency: | ADK JAPAN Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | KAZE TO BALLAD Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Akihiro Terui | KAZE TO BALLAD | Executive Creative Director |
| Yusuke Kitani | kaibutsu | Planner |
| Qanta Shimizu | IMG SRC | Planner |
| Toru Kudo | ADK | Producer |
| Yusuke Kitani | kaibutsu | Producer |
| Yusuke Kitani | kaibutsu | Creative Director |
| Qanta Shimizu | IMG SRC | Creative Director |
| Masayuki Kido | ROXIK | Art Director |
| Masayuki Kido | ROXIK | Designer |
| Masayuki Kido | ROXIK | Technical Director |
| Qanta Shimizu | IMG SRC | Technical Director |
| Masayuki Kido | ROXIK | Flash Engineer |
| Shojiro Nakaoka | Bitzream | Sound |
| FORK CORPORATION | System Engineer | |
| S2 Factory | System Engineer | |
| Junichi Kinoshita | MITSUBISHI KAGAKU MEDIA | Client Supervisor |
| Shin Fukuyama | MITSUBISHI KAGAKU MEDIA | Client Supervisor |
| Atsuko Sakurayama | MITSUBISHI KAGAKU MEDIA | Client Supervisor |
| Ken Ishizuka | IMG SRC | Assistant |
Brief Explanation
Verbatim, the world's leading storage media brand, entered the Japanese market in 2009. On this occasion, a promotional campaign was started, to familiarize the Japanese audience with the brand name, the brand concept and the company's stylish products. We created the framework for a series of user-customizable characters called “Media Monsters” that signify three key aspects of the company that should be instantly recognizable to consumer, and an online fighting game - called the "Verbatim Championship". Also, we aimed to attract the target: regular PC users, in order to harness the explosive popularity in their community.