VERBATIM CHAMPIONSHIP

Spike
TitleVERBATIM CHAMPIONSHIP
ClientMITSUBISHI KAGAKU MEDIA CO. LTD.
Product / ServiceVERBATIM STORAGE MEDIA
CategoryA02. Consumer Products
EntrantIMG SRC Tokyo, JAPAN
Entrant Company:IMG SRC Tokyo, JAPAN
Advertising/Web Design Agency:ADK JAPAN Tokyo, JAPAN
2nd Advertising/Web Design Agency:KAZE TO BALLAD Tokyo, JAPAN

Credits

Brief Explanation

Verbatim, the world's leading storage media brand, entered the Japanese market in 2009. On this occasion, a promotional campaign was started, to familiarize the Japanese audience with the brand name, the brand concept and the company's stylish products. We created the framework for a series of user-customizable characters called “Media Monsters” that signify three key aspects of the company that should be instantly recognizable to consumer, and an online fighting game - called the "Verbatim Championship". Also, we aimed to attract the target: regular PC users, in order to harness the explosive popularity in their community.

Credits

Name Company Position
Akihiro Terui KAZE TO BALLAD Executive Creative Director
Yusuke Kitani kaibutsu Planner
Qanta Shimizu IMG SRC Planner
Toru Kudo ADK Producer
Yusuke Kitani kaibutsu Producer
Yusuke Kitani kaibutsu Creative Director
Qanta Shimizu IMG SRC Creative Director
Masayuki Kido ROXIK Art Director
Masayuki Kido ROXIK Designer
Masayuki Kido ROXIK Technical Director
Qanta Shimizu IMG SRC Technical Director
Masayuki Kido ROXIK Flash Engineer
Shojiro Nakaoka Bitzream Sound
FORK CORPORATION System Engineer
S2 Factory System Engineer
Junichi Kinoshita MITSUBISHI KAGAKU MEDIA Client Supervisor
Shin Fukuyama MITSUBISHI KAGAKU MEDIA Client Supervisor
Atsuko Sakurayama MITSUBISHI KAGAKU MEDIA Client Supervisor
Ken Ishizuka IMG SRC Assistant