IMPOSSIBLE WALL

Spike
TitleIMPOSSIBLE WALL
ClientADIDAS JAPAN
Product / ServiceADIDAS TENNIS
CategoryC03. Other Digital Channels
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:TBWA\HAKUHODO Tokyo, JAPAN

Credits

Brief Explanation

"IMPOSSIBLE WALL" is an interactive Tennis game, designed to engage digitally-native young generations who view tennis as elder-sports and allow them to experience its passion. Rule is simple. Crush as many enemy-characters displayed on projected-wall within limited time and compete for best scores, using latest adidas products. Positions of the balls are detected by high-speed infrared-ray camera and sound-collector microphones, interactively synchronizing with game displayed on the projector. “IMPOSSIBLE WALL” has re-introduced Tennis through new approach, succeeding to capture hearts of many audiences. Not only was there huge awareness of “adidas-Tennis”, but also cheered the quiet Japanese Tennis market.

Credits

Name Company Position
Kazoo Sato TBWA\HAKUHODO Creative Director/Copywriter
Masaharu Kumagai TBWA\HAKUHODO Copywriter
Hirofumi Nakajima TBWA\HAKUHODO Art Director/Graphic Designer
Keisuke Shimizu TBWA\HAKUHODO Graphic Designer
Nana Ito TBWA\HAKUHODO Agency Producer
Yoshitaka Kobayashi TBWA\HAKUHODO Agency Producer
Taro Sato TBWA\HAKUHODO Account Director
Wei-Chun Chu TBWA\HAKUHODO Account Supervisor
Seiichi Saito Rhizomatiks Exective Producer
Jun Yanazaki Rhizomatiks Producer
Hiroyasu Kimura Rhizomatiks Interactive Designer
Daito Manabe Rhizomatiks Technical Directore/Programmer
Moto Ishibashi Rhizomatiks Programmer
Masanobu Ishii Rhizomatiks Programmer
Kanta Horio Rhizomatiks Programmer
Rhizomatiks Rhizomatiks Production Company