| Title | THE MATCH TRACKER |
| Brand | ADIDAS INTERNATIONAL |
| Product / Service | SPORTSWEAR |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | 180 AMSTERDAM, THE NETHERLANDS |
| Entrant Company: | 180 AMSTERDAM, THE NETHERLANDS |
| Advertising/Web Design Agency: | 180 AMSTERDAM, THE NETHERLANDS |
Credits | |
| Name | Company | Position |
|---|---|---|
| Matthew Atkatz | 180 Amsterdam | Executive Creative Director |
| Todd Bois | 180 Amsterdam | Creative Director |
| Matthew Steenburg | 180 Amsterdam | Art Director |
| Emma Vans-Colina | 180 Amsterdam | Copywriter |
| Peter Albores | 180 Amsterdam | Copywriter |
| Sandra Durham | 180 Amsterdam | Digital Producer |
| Matt Jennings | 180 Amsterdam | Category Director |
| Pamela Villaflores | 180 Amsterdam | Business Affairs Manager |
| Group 94 | Digital Production Company | |
| District 01 | Digital Production Company | |
| Peter Bassett | 180 Amsterdam | Digital Producer |
The ‘Match Tracker’ presents a new data visualization tool which uses real-time data from the UEFA Champions League matches, creating a platform for footballers themselves to review and formulate their own ideas about each game. Info graphics aid the crucial analysis of match highlights and player performance. Through a partnership with UEFA and Opta Sports, as leaders in their field, adidas shows users football data in a format rarely experienced before. Users of ‘The Match tracker’ are able to build a more comprehensive understanding of the game played and focus on particular players assessing their respective positions of advantage.