| Title | ENGINE-DRIVEN FREE KICKER CASTROL ICHI-GO |
| Brand | BP CASTROL |
| Product / Service | CASTROL EDGE ENGINE OIL |
| Category | A02. Consumer Products |
| Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Entrant Company: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
| Advertising/Web Design Agency: | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Nobuhisa Ishizuka | Ogilvy & Mather Japan | Planner |
| Natsuko Shimizu | OgilvyOne Japan | Producer |
| Kaori Mochizuki | OgilvyOne Japan | Art Director |
| Akihito Abe | OgilvyOne Japan | Creative Director |
| Atsushi Hashimoto | Yama | Designer |
| Kazuki Nakata | Yama | Flash Developer |
| Tadakazu Oda | FISH GROVE | Programmer |
| Shojiro Nakaoka | Bitztream | Sound Designer |
| Satoko Takada | Ogilvy & Mather Japan | Copywriter |
| Genjiro Wakayama | Ogilvy Action Japan | Account Manager |
| Kogoro Kurata | Castrol Ichi-GO Creator and Constructor | |
| Yusuke Kitani | Kaibutsu | Construction Project Manager |
| Takako Narumi | Zeal Associate Corporation | Event Operation |
| Kentaro Tsubouchi | Sunny Side Up inc. | PR |
| Chika Tsukamoto | Sunny Side Up inc. | PR |
| Satoshi Shinjin | catchball Inc. | Online Promotion |
Castrol became an official sponsor of FIFA World Cup 2010 South Africa. We set off on the development of “Castrol Ichi-GO,” a free kicking machine powered by engine. Kicking beyond 200km/hr was our goal, which would be the world’s fastest free kick by a machine. This is a live documentary featuring the whole story, from the laborious development of the machine which was perceived to be impossible to create, up to achieving a world record.