GEORGE BUSH
| Title | GEORGE BUSH |
| Brand | JOHNSON & JOHNSON |
| Product / Service | PURELL HAND SANITISER |
| Category | B02. Consumer Products & Services |
| Entrant | JWT SYDNEY, AUSTRALIA |
| Entrant Company: | JWT SYDNEY, AUSTRALIA |
| Advertising/Web Design Agency: | JWT SYDNEY, AUSTRALIA |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Ashadi Hopper | JWT Sydney | Head of Digital and Direct |
| Laurie Geddes | JWT Sydney | Copywriter |
| Michael Malherbe | JWT Sydney | Art Director |
| Cynthia Lynn | JWT Sydney | Digital Producer |
| Justin Van Emmerik | JWT Sydney | Technical Developer |
| Fredrik Lekberg | JWT Sydney | Account Director |
Brief Explanation
When the story broke about George Bush wiping his hand on Bill Clinton’s shirt after shaking the hand of a Haitian earthquake survivor, it was crying out for a response from Purell Hand Sanitiser. Since the story, and the telltale video, were all over the internet, a banner ad was the obvious way to go. It had to happen fast. The client appreciated the relevance and immediacy of the idea and gave us instant approval. Media was arranged and the ad was produced and uploaded in a matter of hours, hitting the relevant sites while the story was still fresh.