GEORGE BUSH

Spike
TitleGEORGE BUSH
ClientJOHNSON & JOHNSON
Product / ServicePURELL HAND SANITISER
CategoryB02. Consumer Products & Services
EntrantJWT SYDNEY, AUSTRALIA
Entrant Company:JWT SYDNEY, AUSTRALIA
Advertising/Web Design Agency:JWT SYDNEY, AUSTRALIA

Credits

Brief Explanation

When the story broke about George Bush wiping his hand on Bill Clinton’s shirt after shaking the hand of a Haitian earthquake survivor, it was crying out for a response from Purell Hand Sanitiser. Since the story, and the telltale video, were all over the internet, a banner ad was the obvious way to go. It had to happen fast. The client appreciated the relevance and immediacy of the idea and gave us instant approval. Media was arranged and the ad was produced and uploaded in a matter of hours, hitting the relevant sites while the story was still fresh.

Credits

Name Company Position
Ashadi Hopper JWT Sydney Head of Digital and Direct
Laurie Geddes JWT Sydney Copywriter
Michael Malherbe JWT Sydney Art Director
Cynthia Lynn JWT Sydney Digital Producer
Justin Van Emmerik JWT Sydney Technical Developer
Fredrik Lekberg JWT Sydney Account Director