BUZZ BUBBLES

Spike
TitleBUZZ BUBBLES
ClientMUSEUM OF CONTEMPORARY ART TOKYO
Product / ServiceMUSEUM CATALOGS
CategoryC03. Other Digital Channels
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

How do you choose a book at the bookstore? "Buzz Bubbles" is an art-ad hybrid digital tool that makes people open the books. It gathers information about the books from the Internet in real time, examines when/where/what do people want to know about the books and theme, and transform the information into word-of-mouth format and shows which page people are interested in. We placed this at the museum catalog corner and earned five times as many readers as usual.

Credits

Name Company Position
Naoto Oiwa Dentsu Senior Creative Director
Makoto Teramoto Dentsu Creative Director
Yasuharu Sasaki Dentsu Creative Director
Tsubasa Kayasuga Dentsu Art Director
Taizo Zushi h.o Artist
Hide Ogawa h.o Artist
Mizuya Sato h.o Artist
Yuichi Tamagawa h.o Artist
Emiko Ogawa h.o Artist