PHONEBOOK – POPO and MOMO Ride! Ride! –

Spike
TitlePHONEBOOK – POPO and MOMO Ride! Ride! –
ClientKODANSHA
Product / ServicePHONEBOOK
CategoryC02. Interactive Tools & Applications, including mobile advertising
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

Although iPhone has increasing number of users in the world, it’s generally used by business person for his/her own sake. Our “Phone Book” project has started by challenging to make it into the communication tool between parent and child. All you have to do is to set parent’s iPhone in the child’s book to enjoy it together, which creates new parent-child communication around mobile phone.

Credits

Name Company Position
KISHI, Yuki DENTSU Executive Creative Director
WATANABE., Saori DENTSU Creative Director
KUROSU, Masaharu DENTSU Art Director
MURAI, Yosuke DENTSU Copywriter
FUKATSU, Takayuki Art & Mobile Programing Director / Programmer
MORI, Takuma Programmer
KISHIRO, Shinya ROBOT COMMUNICATIONS Chief Producer
MATSUMOTO, Takahiro ROBOT COMMUNICATIONS Producer
KAWASAKI, Yasuhiro ROBOT COMMUNICATIONS Producer
MASUMOTO, Emi ROBOT COMMUNICATIONS Animation Producer
ITOH, Maki ROBOT COMMUNICATIONS Animation Production Manager
TANAKA, Tomoko ROBOT COMMUNICATIONS Planning Director
SUGISAKI, Takashi Animator
MITO, Koji aiin CO. Sound Producer
SASAKI, Hideaki ONPa Sound Effect Designer