IBUTTERFLY COUPON ENTERTAINMENT!
| Title | IBUTTERFLY COUPON ENTERTAINMENT! |
| Brand | DENTSU |
| Product / Service | APPLICATION FOR SMARTPHONE |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| Masataka Hosogane | DENTSU | Executive Creative Director |
| Takeshi Mizukawa | DENTSU | Executive Creative Director |
| Kana Nakano | DENTSU | Creative Director/CopyWriter |
| Yoshio Hiramoto | ADBRAIN | Art Director |
| Toru Oyama | DENTSU | CopyWriter |
| Yoshikazu Nagashima | DENTSU | Agency Producer |
| Takatoshi Kamiya | DENTSU | Producer |
| Tomonori Kagaya | DENTSU | Producer |
| Takuya Shiomi | DENTSU | Assistant director |
| Noriaki Onoe | DENTSU | Illustrator/Assistant director |
| Kimiaki Yaegashi | Illustrator | |
| Takeshi Kanamaru | DENTSU | Movie Director |
| Akira Sasaki | Gclue | Production Producer |
| Takashi Tsuchiya | Gclue | Programmer |
Brief Explanation
We redesigned the coupon, "iButterfly". "iButterfly" is an entertaining iPhone application using augmented reality, motion sensor, and GPS functions to collect coupons. Through the iButterfly, we will deliver not only coupons but also diverse information and contents as well. Several types of iButterflies will fly at any place. By using motion sensor, people will be able to enjoy catching the iButterflies physically. JUDGES: App is only availible for download in Japan. Video demo supplied.