IBUTTERFLY COUPON ENTERTAINMENT!

Spike
TitleIBUTTERFLY COUPON ENTERTAINMENT!
ClientDENTSU
Product / ServiceAPPLICATION FOR SMARTPHONE
CategoryC02. Interactive Tools & Applications, including mobile advertising
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Credits

Brief Explanation

We redesigned the coupon, "iButterfly". "iButterfly" is an entertaining iPhone application using augmented reality, motion sensor, and GPS functions to collect coupons. Through the iButterfly, we will deliver not only coupons but also diverse information and contents as well. Several types of iButterflies will fly at any place. By using motion sensor, people will be able to enjoy catching the iButterflies physically. JUDGES: App is only availible for download in Japan. Video demo supplied.

Credits

Name Company Position
Masataka Hosogane DENTSU Executive Creative Director
Takeshi Mizukawa DENTSU Executive Creative Director
Kana Nakano DENTSU Creative Director/CopyWriter
Yoshio Hiramoto ADBRAIN Art Director
Toru Oyama DENTSU CopyWriter
Yoshikazu Nagashima DENTSU Agency Producer
Takatoshi Kamiya DENTSU Producer
Tomonori Kagaya DENTSU Producer
Takuya Shiomi DENTSU Assistant director
Noriaki Onoe DENTSU Illustrator/Assistant director
Kimiaki Yaegashi Illustrator
Takeshi Kanamaru DENTSU Movie Director
Akira Sasaki Gclue Production Producer
Takashi Tsuchiya Gclue Programmer