| Title | THE MATRIX HIJACK |
| Brand | DAIICHI SHOKAI |
| Product / Service | PACHINKO MATRIX |
| Category | A03. Consumer Services |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company: | DENTSU Tokyo, JAPAN |
| Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Yasuharu Sasaki | Dentsu | Creative Director |
| Shinya Seino | Dentsu | Art Director/Planner |
| George Sugitomo | Dentsu | Copywriter |
| Koji Yamaguchi | Dentsu | Producer |
| Shigeki Tomiyama | Dentsu | Strategist |
| Shin Takeuchi | Bascule | Art Director |
| Yasushi Ishikawa | Bascule | Director |
| Tomoyuki Kanazu | Bascule | Project Manager |
| Yuya Furukawa | Dentsu | Executive Creative Director |
PACHINKO is a popular pinball gambling game in Japan. Daiichi-Shokai wanted to launch a new MATRIX themed PACHINKO game. So, Instead of forcing them to come, we came to them! We hijacked all computers into a MATRIX PACHINKO game! Enter any URL address and that site will turn into a MATRIX PACHINKO game instantly. The texts and photos are turned into pins, using the original site as a game board. The played scores were automatically ranked to tell you how high you scored. Over 150,000 sites have been hijacked within just a month creating a new PACHINKO fad in Japan!