Title | SHIRO CHEERS SYSTEM |
Brand | TAKAHASI SHUZOU CO. |
Product / Service | JAPANESE SHOCHU SHIRO |
Category | C01. Viral & Email Marketing |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
Credits |
Name | Company | Position |
---|---|---|
Hiroki Nakamura | DENTSU | Creative Director |
Kishi Yuki | DENTSU | Creative Director |
Megumi Kasuga | DENTSU | Art Director |
Yasuhisa Nito/Yosuke Murai | DENTSU | Copy Writer |
Hiroki Nakamura/Kanpei Baba | Dentsu Inc./Bascule | Interactive Designer/Technical Director |
Takayuki Watanabe | Bascule | Flash Developer/Programmer |
MONSTER ULTRA INC. /Bascule Inc. | Production Company | |
Yuichi Kodama | Director | |
Masaya Nakahara | Cinematographer | |
drop co., ltd. | Animation Company | |
Hideyuki Kota/Saburo Hashizume | drop co. | Animator |
Akio Sakamaki | Editor | |
Shinsaku Ogawa/Hajime Yakushiji | Dentsu TEC Inc./Dentsu | Agency Producer |
Jin Kubota/Daisuke Umeyama/Ryo Nagase | MONSTER ULTRA | Producer |
Tateo Yanagimachi | Art | |
Yukina Sakai | Choreographer | |
She & Him | Tateo | Original Music |
Hirokazu Masaki | Dentsu KYUSHU | Acount Exective |
Yuki Kishi | DENTSU | Communication Designer |
Kazuhiro Kubota/Nobufusa Hiromatsu | Takahasi Shuzou Co. | Client Supervisor |
To increase awareness and to acquire a positive impression of a Shochu(Japanese rice spirit) "Shiro", we created the movie which is called "Cheers-System". It is the system which starts from just a small drip and connects to the rube goldberg machine, human chain and ends up to a happy "Cheers!". The main purpose of this movie is to motivate people for drinking with their friends. User can choose their friends through the Twitter and Facebook and send them this movie with the invitation message. The invited friends’ Twitter or Facebook icon shows up in the movie.