Title | THE HUNT FOR JACK THE DIPPER |
Brand | McDONALD'S RESTAURANT |
Product / Service | McNUGGETS |
Category | C01. Viral & Email Marketing |
Entrant | TRIBAL DDB HONG KONG, HONG KONG |
Entrant Company: | TRIBAL DDB HONG KONG, HONG KONG |
Advertising/Web Design Agency: | TRIBAL DDB HONG KONG, HONG KONG |
Credits |
Name | Company | Position |
---|---|---|
Tim Cheng | Tribal DDB Hong Kong | Executive Creative Director |
Tammy Foo | Tribal DDB Hong Kong | Copywriter |
Dido Chow | Tribal DDB Hong Kong | Art Director |
Nic Lam | Tribal DDB Hong Kong | Designer |
Tony Wong | Tribal DDB Hong Kong | Programmer |
Ray Law | Tribal DDB Hong Kong | Programmer |
Sean Chan | Tribal DDB Hong Kong | Programmer |
Dickson Mok | Tribal DDB Hong Kong | Account Director |
Stella Yiu | Tribal DDB Hong Kong | Account Manager |
Oi Sze Chan | Tribal DDB Hong Kong | Traffic Manager |
How do you get people to become excited about the impending launch of new Chicken McNugget dipping sauces? By creating some drama around the situation – and letting people become involved. In “The Hunt for Jack the Dipper,” our audience was recruited to help the heroic Officer Mak in his efforts to track down the villainous Jack the Dipper, and recover a stolen truck of soon-to-be-released dipping sauces. Over six weeks, participants interacted with our characters, both online and in the real-world, leading to a highly-successful launch of the sauces in-store, and driving new levels of engagement with the McDonalds brand. In “The Hunt for Jack the Dipper,” our audience was recruited to help the heroic Officer Mak in his efforts to track down the villainous Jack the Dipper, and recover a stolen truck of soon-to-be-released dipping sauces. Over six weeks, participants interacted with our characters, both online and in the real-world, leading to a highly-successful launch of the sauces in-store, and driving new levels of engagement with the McDonalds brand.