SKY COMIC PROJECT

Spike
TitleSKY COMIC PROJECT
ClientADIDAS JAPAN
Product / ServiceADIDAS FOOTBALL
CategoryA01. Corporate Information
EntrantTBWA\HAKUHODO Tokyo, JAPAN
Entrant Company:TBWA\HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:TBWA\HAKUHODO Tokyo, JAPAN

Credits

Brief Explanation

Sky Comic project, which spans 13 cities over five weeks, is a creation of 13 massive 300 square meter individual comic strip panels painted by national team supporters from all over Japan. The individual panels are photographed from the sky and uploaded to website where the entire story comes together. The website includes Behind-the-scenes videos as well as photos of the teamwork that went into the project. Fans who couldn't be at the event participated by sending messages from their PCs, mobile phones, and Twitter, which were included in the website's word balloon feed to become part of the comic.

Credits

Name Company Position
Kazoo Sato TBWA\HAKUHODO Senior Creative Director
Hideyuki Tanaka TBWA\HAKUHODO Associate Creative Director
Hirofumi Nakajima TBWA\HAKUHODO Senior Art Director
Katsuhiro Shimizu TBWA\HAKUHODO Senior Art Director
Haruhito Nisawadaira TBWA\HAKUHODO Art Director
Keisuke Shimizu TBWA\HAKUHODO Designer
Masaharu Kumagai TBWA\HAKUHODO Copy Writer
Taro Sato TBWA\HAKUHODO Account Director
Shintaro Takeuchi TBWA\HAKUHODO Digital Planner
Jun Ino Formes Interactive Art Director
Keitaro Takahashi Formes Technical Director
Shunsuke Ohba Formes Flash Developer
TERU mashcomix Illustrator
Atsushi Shimomura Sosa. Sound Designer
Kentaro Kinoshita Monster Ultra Producer
Makiko Okada Monster Ultra Producer
Hideki Harada Monster Ultra Production Manager
Mona Yamamoto Monster Ultra Production Manager
Ippei Watanabe Cocoon Behind-the-scenes Producer
Hiromi Watanabe Behind-the-scenes Director