| Title | SUPERMAN FINDS AN EASIER WAY TO FLY |
| Brand | TIGER AIRWAYS |
| Product / Service | AIRLINE |
| Category | C01. Viral & Email Marketing |
| Entrant | RAPP Singapore, SINGAPORE |
| Entrant Company: | RAPP Singapore, SINGAPORE |
| Advertising/Web Design Agency: | RAPP Singapore, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Joji Jacob | Rapp Singapore | Executive Creative Director |
| Tan Thuang Tee | Rapp Singapore | Creative Director |
| Aaron Koh | Rapp Singapore | Art Director |
| Michel Wong | Rapp Singapore | Art Director |
| Royston Cheong | Rapp Singapore | Art Director |
| Kevin Poh | Rapp Singapore | Copywriter |
| Khairul Mondzi | Rapp Singapore | Copywriter |
| Daphne Ng | Rapp Singapore | Agency Producer |
| Lin Yilin | Rapp Singapore | Agency Producer |
| Valli Lakshmanan | Rapp Singapore | CEO |
| Doreen Chan | Rapp Singapore | Associate Account Director |
| Elyn Ong | Rapp Singapore | Senior Account Executive |
We need an idea that can raise the awareness of Tiger Airways, without raising its advertising budget. What if the value that Tiger Airways offers is so good, that even Superman decides to fly with it? We dressed our man in tights, gave him a ticket with Tiger Airways, and watched as he drew stares and gasps at the airport. We then uploaded the video in two parts on YouTube. Within 4 days of the first upload, it garnered 16,000 views. By the 7th day, viewership had hit 20,000. The video spread rapidly through Facebook, Twitter, blogs, online forums and the national dailies.