| Title | CHRISTMAS TREE |
| Brand | CARLSBERG MARKETING |
| Product / Service | CARLSBERG |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
| Entrant Company: | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
| Advertising/Web Design Agency: | IMMERSE COMMUNICATIONS Petaling Jaya, MALAYSIA |
Credits | |
| Name | Company | Position |
|---|---|---|
| Jeffrey Tang | Immerse Communications | Business Director |
| Kerry Khoo | Immerse Communications | Creative Director |
| Sonny Soh | Immerse Communications | Technical Director |
| Tan Kok Huat | Immerse Communications | Senior Art Director |
| Chris Tan | Immerse Communications | Senior Developer |
| Apple Tan | Immerse Communications | Senior Designer |
| Wong Chen Li | Immerse Communications | Designer |
This festive viral campaign centered around the Facebook social network engaged users to decorate a Carlsberg themed Christmas Tree by turning their Facebook friends into decorative Christmas trinkets and then literally hanging them onto the tree. Our objective was to reinforce Carlsberg’s “Nice One” positioning, where users put the finishing decorative touches on their Christmas Trees. Completing the experience, the user with the most friends hung was rewarded with an exclusive all-expense paid Christmas party sponsored by Carlsberg. The campaign attracted 9,189 active users who hung 35,122 friends over a span of 18 days leading up to Christmas. Nice one!