A CALL FOR HELP

Spike
TitleA CALL FOR HELP
ClientUNITED NATIONS DEVELOPMENT FUND FOR WOMEN (UNIFEM)
Product / ServiceWOMEN'S RIGHTS
CategoryC02. Interactive Tools & Applications, including mobile advertising
EntrantDDB SINGAPORE, SINGAPORE
Entrant Company:DDB SINGAPORE, SINGAPORE
Advertising/Web Design Agency:DDB SINGAPORE, SINGAPORE

Credits

Brief Explanation

1 in 3 is informed about violence against women but only 1 in 17 believes he or she can help. That was the problem UNIFEM was facing. Society has moved from a problem of awareness to a problem of perception. Many believe they require huge amounts of effort, time and money to be involved with UNIFEM’s cause. Our objective was to change that mindset and encourage our target audience, the mass public, to be involved with UNIFEM’s cause.

Credits

Name Company Position
NEIL JOHNSON DDB SINGAPORE CHIEF CREATIVE OFFICER
JOJI JACOB DDB SINGAPORE CREATIVE EXECUTIVE DIRECTOR
THOMAS YANG DDB SINGAPORE ASSOCIATE CREATIVE DIRECTOR
LESTER LEE DDB SINGAPORE COPYWRITER
FAYE WONG DDB SINGAPORE ART DIRECTOR
ROWENA BHAGCHANDANI DDB SINGAPORE ACCOUNT SERVICING
NARESH KUMAR DDB SINGAPORE COPYWRITER
SUHAIMI SAADAN DDB SINGAPORE ART DIRECTOR
DAPHNE NG DDB SINGAPORE EXECUTIVE DIRECTOR
YEO WEE LEE TRIBAL DDB SINGAPORE TECHNOLOGY
GENEVIEVE KWEK DDB SINGAPORE ACCOUNT SERVICING