A CALL FOR HELP
| Title | A CALL FOR HELP |
| Brand | UNITED NATIONS DEVELOPMENT FUND FOR WOMEN (UNIFEM) |
| Product / Service | WOMEN'S RIGHTS |
| Category | C02. Interactive Tools & Applications, including mobile advertising |
| Entrant | DDB SINGAPORE, SINGAPORE |
| Entrant Company: | DDB SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | DDB SINGAPORE, SINGAPORE |
Credits | |
Credits
| Name | Company | Position |
|---|---|---|
| NEIL JOHNSON | DDB SINGAPORE | CHIEF CREATIVE OFFICER |
| JOJI JACOB | DDB SINGAPORE | CREATIVE EXECUTIVE DIRECTOR |
| THOMAS YANG | DDB SINGAPORE | ASSOCIATE CREATIVE DIRECTOR |
| LESTER LEE | DDB SINGAPORE | COPYWRITER |
| FAYE WONG | DDB SINGAPORE | ART DIRECTOR |
| ROWENA BHAGCHANDANI | DDB SINGAPORE | ACCOUNT SERVICING |
| NARESH KUMAR | DDB SINGAPORE | COPYWRITER |
| SUHAIMI SAADAN | DDB SINGAPORE | ART DIRECTOR |
| DAPHNE NG | DDB SINGAPORE | EXECUTIVE DIRECTOR |
| YEO WEE LEE | TRIBAL DDB SINGAPORE | TECHNOLOGY |
| GENEVIEVE KWEK | DDB SINGAPORE | ACCOUNT SERVICING |
Brief Explanation
1 in 3 is informed about violence against women but only 1 in 17 believes he or she can help. That was the problem UNIFEM was facing. Society has moved from a problem of awareness to a problem of perception. Many believe they require huge amounts of effort, time and money to be involved with UNIFEM’s cause. Our objective was to change that mindset and encourage our target audience, the mass public, to be involved with UNIFEM’s cause.