NIKEID GENERATOR HARAJUKU

Short List
TitleNIKEID GENERATOR HARAJUKU
ClientNIKE JAPAN
Product / ServiceNIKE HARAJUKU (FLAGSHIP STORE)
CategoryA02. Consumer Products
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising/Web Design Agency:BEACON COMMUNICATIONS Tokyo, JAPAN

Credits

Brief Explanation

The concept is “From Nike HARAJUKU to the world”. To drive online & offline traffic to Nike HARAJUKU (the first premium flagship store in Japan), 'NIKEiD. GENERATOR - HARAJUKU', which was launched as a website device and as a retail device, spreads Harajuku color inspirations to the world. This device instantly captures colors of you with web cam to transforms into your original colored shoe, which you can spread to the world with online widgets plus your original sticker available at the retail. Further, you are seamlessly connected to NIKEiD site for customizing and purchasing your original pair.

Credits

Name Company Position
Shunsuke Kakinami beacon communications Communications Director, Planner, Producer
Satoshi Inoue beacon communications Account Director
Kazz Ishihara beacon communications Art Director
Shuhei Tsuji beacon communications Copywriter
Rhizomatiks Production Company
Seiichi Saito Rhizomatiks Creative Director, Producer
Satoshi Horii Rhizomatiks Flash Developer, Motion Designer
Hiroyasu Kimura Rhizomatiks Designer, Illustrator
Root Communications Production Company
Toru Terashima Root Communications Technical Director
Tsuyoshi Tanaka Root Communications Programmer
Yosuke Toyoura NIKE Japan Client Supervisor