| Title | THE ULTIMATE START UP SPACE |
| Brand | PERNOD RICARD |
| Product / Service | MARTELL VSOP |
| Category | B02. Consumer Products & Services |
| Entrant | TBWA\TEQUILA SINGAPORE, SINGAPORE |
| Entrant Company: | TBWA\TEQUILA SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | TBWA\TEQUILA SINGAPORE, SINGAPORE |
Credits | |
| Name | Company | Position |
|---|---|---|
| Hagan de Villiers, Gary Steele, Rupert Hancock | TBWA\Tequila Singapore | Creative Director |
| Simon Chew, Gary Steele, Jae Soh, Danny Teo | TBWA\Tequila Singapore | Art Director |
| Justine Lee, Hagan de Villiers, Kestrel Lee | TBWA\Tequila Singapore | Copywriter |
| Simon Chew, Danny Teo | TBWA\Tequila Singapore | Designer |
| Tony Chew | TBWA\Tequila Singapore | Programmer |
| Melvin James | TBWA\Tequila Singapore | Photographer |
| Simon Chew, Aggie Jin | TBWA\Tequila Singapore | Illustrator |
| Simon Chew, Aggie Jin | TBWA\Tequila Singapore | Typographer |
| Sally Sim, Allan Pattiselanno | TBWA\Tequila Singapore | Production Manager |
| Haydn Evans, Sariyanti Sannie, Sam Cooper | TBWA\Tequila Singapore | Agency Producer |
| Jaclyn Lee, Bibiana Lee | TBWA\Tequila Singapore | Account Supervisor |
| Melanie Keppler, Christine Chionh | TBWA\Tequila Singapore | Account Manager |
| Jessica Ong, Gabriel Song | TBWA\Tequila Singapore | Jnr Project Managers/Analysts |
| Kestrel Lee | TBWA\Tequila Singapore | Social Media/Search Strategist |
Our goal was to shift the brand perception of Martell VSOP by encouraging a different level of engagement. We invited young Singaporeans to come up with a business idea good enough to fill The Ultimate Start-Up Space. The winner would receive The Space rent-free for six months to start their new business. To get our audience excited by the prospect we created a rich media banner that illustrated the reality of creating a new business space in Clarke Key by engaging them online in the first step to making their dream come true.