HIDDEN SOUND CAMPAIGN

Spike
TitleHIDDEN SOUND CAMPAIGN
ClientZOO RECORDS
Product / ServiceALTERNATIVE MUSIC SHOP
CategoryC02. Interactive Tools & Applications, including mobile advertising
EntrantLEO BURNETT Hong Kong, HONG KONG
Entrant Company:LEO BURNETT Hong Kong, HONG KONG
Advertising/Web Design Agency:LEO BURNETT Hong Kong, HONG KONG

Credits

Brief Explanation

Zoo Records is an alternative music store. To promote the hidden sound of this music, we took 14 local indie bands, and embedded their songs and profiles into 14 different QR Codes. These were assembled into the shapes of animals that live hidden in the city, and posted all over Hong Kong. People who scanned the QR Codes in the animals with their mobiles were rewarded with refreshing new songs. By scanning different parts, they could listen to different songs, exploring all the hidden sounds of the city. They could also buy any of the CDs directly from their mobile.

Credits

Name Company Position
Connie Lo Leo Burnett Hong Kong Executive Creative Director
Brian Ma Leo Burnett Hong Kong Group Creative Director
Alfred Wong Leo Burnett Hong Kong Creative Director
Wen Louie Leo Burnett Hong Kong Creative Director
Joey Chung Leo Burnett Hong Kong Senior Copywriter
Cyrus Ho Leo Burnett Hong Kong Senior Copywriter
Kenny Ip Leo Burnett Hong Kong Senior Art Director
Leo Yeung Leo Burnett Hong Kong Senior Art Director
Matthew Kwan Leo Burnett Hong Kong Account Manager
Tommy Cheung Retoucher