YELLOW CHOCOLATE

Spike
TitleYELLOW CHOCOLATE
ClientYELLOW PAGES
Product / ServiceYELLOW
CategoryA03. Consumer Services
EntrantCOLENSO BBDO Auckland, NEW ZEALAND
Entrant Company:COLENSO BBDO Auckland, NEW ZEALAND
Advertising/Web Design Agency:COLENSO BBDO Auckland, NEW ZEALAND

Credits

Brief Explanation

In February 2010 we launched the fastest selling chocolate bar in New Zealand. But we weren’t selling chocolate. Five months earlier we had given a very average New Zealander, Josh, a task. To create a chocolate bar that tasted of yellow. He could only use businesses from the Yellow pages to help. He needed to sort the flavour, packaging, manufacturing, distribution, marketing, and then launch it. He succeeded. It outsold favourite brands like Snickers two to one. People queued to pay $2 for our piece of Yellow pages DM. And it became the most talked about campaign in New Zealand.