| Title | THE TOKYO SHITAMACHI TOURS SPECIAL SITE |
| Brand | TOKYO METROPOLITAN GOVERNMENT BUREAU OF TRANSPORTATION |
| Product / Service | TOKYO SHITAMACHI BUS TOURS |
| Category | A03. Consumer Services |
| Entrant | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO I-STUDIO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Masaki Hori | Hakuhodo i-studio.Inc | Art Director/Designer/Illustrator |
| Masae Kurata | Hakuhodo i-studio.Inc | Illustrator |
| Naoya Suzuki | Hakuhodo i-studio.Inc | Illustrator/Photographer |
| Rie Yokoi | Hakuhodo i-studio.Inc | Planner |
| Ken Matsuda | Hakuhodo i-studio.Inc | Producer |
| Masumi Abe | Hakuhodo i-studio.Inc | Director |
| Takashi Shinno | Hakuhodo i-studio.Inc | Intaractive Designer |
| Soichi Kaneko | Hakuhodo i-studio.Inc | HTML Coding |
| Ikuko Kawasaki | Hakuhodo i-studio.Inc | Production Manager |
| Reimi Sasaki | Hakuhodo i-studio.Inc | Translator |
| Rinrin Ni | Hakuhodo i-studio.Inc | Translator |
| Yonku Fan | Hakuhodo i-studio.Inc | Translator |
| Sachiko Takashima | Hakuhodo i-studio.Inc | Translator |
| Dohi Kimu | Hakuhodo i-studio.Inc | Translator |
The orientation basically included 3 points, spreading brand recognition, showing seasons in the site and involving 5 languages to reach the mass appreal of foreigners as well. To appeal 2 elements of "Shitamachi"(downtown) and "Tour Bus Line", we had the Shitamachi as one huge theme park to convey a world specific to that of Japan. 4 seasons were illustrated of Japan. We even had the site accessible through design and framework for countries with instable internet connection such as China and Europe.