| Title | LET'S START JIBUN BANK FROM SPRING 2010! |
| Brand | JIBUN BANK CORPORATION (MY BANK) / KDDI CORPORATION |
| Product / Service | CHOKIPEDIA (SAVINGS-PEDIA) |
| Category | A03. Consumer Services |
| Entrant | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Entrant Company: | HAKUHODO I-STUDIO Tokyo, JAPAN |
| Advertising/Web Design Agency: | HAKUHODO I-STUDIO Tokyo, JAPAN |
Credits | |
| Name | Company | Position |
|---|---|---|
| Kazufumi Nagai | HAKUHODO DESIGN | Senior Creative Director |
| Kenji Saito | Creative Director | |
| Katsuhiko Sano | HAKUHODO DESIGN | Creative Director |
| Ken Okamuro | HAKUHODO DESIGN | Art Director |
| Domu Fujishima | Hakuhodo Inc. | Copywriter |
| Makoto Katahira | Hakuhodo Inc. | Planner |
| Ikuru Aoki | Hakuhodo Inc. | Planner |
| Yoshitaka Kitagawa | Hakuhodo Inc. | Planner |
| Seiichi Sato | Hakuhodo Inc. | Editor |
| Satoshi Ujiie | Hakuhodo I-Studio Inc. | Producer |
| Kuniko Miyanuma | Hakuhodo I-Studio Inc. | Director |
| Nobutaka Hoshi | Hakuhodo I-Studio Inc. | Programmer |
| Naoki Ueno | Hakuhodo I-Studio Inc. | HTML Coding |
| Aiko Hirabe | Hakuhodo I-Studio Inc. | HTML Coding |
| Kensuke Soeda | Hakuhodo I-Studio Inc. | Technical Director |
| Noriko Oda | Hakuhodo I-Studio Inc. | Technical Director |
| Tasaki Waka | Hakuhodo I-Studio Inc. | Designer |
| Namika Toyama | Hakuhodo I-Studio Inc. | Designer |
| sin, inc. | sin, inc. | Sound |
| Yugo Okamura | Hakuhodo Inc. | Client Supervisor |
We have analyzed the frequency of media touchpoints for our main target, both genders in their 20s to 30s, and chose interactive as our core media platform. As our aim for the campaign, we tried to focus on two backbone ideas: 1. To appeal our client's potency 2. To evoke users' interests, targeting those who seem less interested in saving money This time, we decided to create contents focusing on our 2nd idea, ""by involving users with less interests in saving.