HOW TO WIN OVER 12 WOMEN

Spike
TitleHOW TO WIN OVER 12 WOMEN
ClientISABELLE
Product / ServiceISABELLE WEDDING CAKE
CategoryC01. Viral & Email Marketing
EntrantBATES TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:BATES TAIWAN Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:BATES TAIWAN Taipei, CHINESE TAIPEI

Credits

Brief Explanation

In 2009, the financial crisis, the marriageable people feared for marriage, this phenomena caused the marriage rate to decline in Taiwan, and also impacting the sales volume of wedding cakes. For that reason, the advertising strategy of ISABELLE focused on creating a TV commercial to generate a popular topic for the marriageable people even to encourage them to say out “Marry me!” bravely. Afterwards, the marriage rate could be rose, the sales volume of wedding cakes could be increased as well.

Credits

Name Company Position
Richard Yu Bates Taiwan CO.,Ltd. Executive Creative Director
Lion Tsai Bates Taiwan CO.,Ltd. Creative Director
Richard Yu Bates Taiwan CO.,Ltd. Art Director
Lion Tsai Bates Taiwan CO.,Ltd. Copywriter
Renee Chen Bates Taiwan CO.,Ltd. Copywriter
Alex Liu Bates Taiwan CO.,Ltd. Art Director
Peggy Chen Bates Taiwan CO.,Ltd. Art Director